Butterfinger Peanut Butter Cups

I think we can all agree that there's pretty much only one name associated with peanut butter cups, Reese's. Sure there are some off brands and gourmet varieties, but I think the general population only has one name on their tongue when it comes to this confection. So why would Nestle want to throw their hat in the ring against such strong competition?

For starters, these are different.  Too often competitors try to make their peanut butter cups "just like Reese's only better". Nestle went in the other direction and tried to make something different while maintaining a link to their popular Butterfinger candy bar . 

These contain a smooth peanut butter that contains fine bits of that crispy Butterfinger interior. This results in a fairly unique texture unlike other peanut butter cups and the regular candy bar. 

In the end these will never replace Reese's, but do deserve a spot on the shelf right next to them.